WCMH: It's Hot Outside
NBC4's leads today through the early 90... the heat.
At 5pm, the story was the importance of recognizing heat stress and stroke. It's a story stations do whenever the temperature reaches an arbitrarily high point. (See Just Rinse This Story and Use It Again.) The preshow and the multi-element tease had shown a soccer player in the heat.
At 530, it was UPS drivers delivering meals on wheels and being on the lookout for elderly people who might need help to cool their homes. The preshow and multi-element tease had shown the socccer player from the previous teases still out in the heat.
And at 6pm, a combo: firefighters training in the heat, kids playing in the park and the importance of keeping your dog cool. The multi-element tease this time had shown a guy mowing in the heat. But the script went this way: "As the temperature climbs, what is the city and others doing to help those without air conditioners stay cool?" (The banner read "Helping Those Without.") Unfortunately, the only mention of help for the needy at 6pm was a :10 graphic tag about people who might qualify for a free air conditioner through a Greater Ohio Breathing Association program. Hard to believe the tease was written to promote the tag; it seemed to have been written for the 530 package. Maybe something got moved.
Anyway, given that it was a predictable triple lead today, you'd think photogs would have been asked to bring back a good deal of video to visualize the story for teases, bumps, graphics, etc. But all they had (or all that got used) was the soccer player and the guy on the big mower. Certainly no video shot specifically for stories, and no teases that were written tightly to the video.
One more thought: through all this heat coverage, Jym Ganahl and Paul Stelzer wore long sleeves and tightly-knotted ties.

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